Jaguar, the iconic British automaker, is undergoing a dramatic transformation as it pivots to become a fully electric luxury brand by 2026. At the forefront of this reinvention is the Jaguar Type 00 (pronounced “Type Zero Zero”), a concept car unveiled at Miami Art Week in December 2024 that signals the brand’s bold new direction. Described as a “pure expression of Jaguar’s new creative philosophy” by Jaguar Land Rover’s Chief Creative Officer Gerry McGovern, the Type 00 is a polarizing, avant-garde electric vehicle (EV) designed to compete with ultra-premium marques like Bentley, Rolls-Royce, and Aston Martin. While the concept itself won’t reach production, it previews a four-door grand tourer (GT) set to debut in late 2025 and go on sale in 2026 or 2027. With a striking design, cutting-edge technology, and a promise of up to 770km range, the Type 00 is Jaguar’s attempt to recapture the awe-inspiring legacy of the E-Type. This article compiles everything we know about the Jaguar Type 00 EV, from its design and performance to its pricing and market strategy, based on available information from industry sources and Jaguar’s official announcements.
A Bold New Design Philosophy
The Type 00 introduces Jaguar’s “Exuberant Modernism” ethos, emphasizing fearless creativity and a “Copy Nothing” approach inspired by founder Sir William Lyons. Unlike Jaguar’s previous elegant and understated designs, the Type 00 is deliberately provocative, with a monolithic, boxy silhouette that challenges conventional EV aesthetics. Measuring over five meters long, nearly 2.5 meters wide, and just 1.3 meters tall, it boasts grand tourer proportions with a long bonnet, a rear-set cabin, and a fastback roofline reminiscent of the iconic E-Type. The upright front fascia features a “strikethrough” graphic—a series of horizontal lines replacing a traditional grille—flanked by slim LED headlights. The rear, devoid of a conventional window, uses a glassless “pantograph” tailgate with hidden full-width taillights, creating a futuristic look.
The concept’s butterfly doors, while unlikely to make production, add ceremonial flair, and brass ingots on the front fenders house pop-out rearview cameras etched with Jaguar’s new “leaper” logo. The 23-inch alloy wheels, milled from a single billet of aluminum, enhance the car’s imposing stance. Available in vibrant colors like “Miami Pink” (Satin Rhodon Rose) and “London Blue” (Inception Silver Blue), the Type 00 rejects Jaguar’s traditional racing green for a bold, artistic palette inspired by Renaissance-era aesthetics and Miami’s neon vibe.
Revolutionary Interior Design
The Type 00’s interior is a minimalist masterpiece, blending luxury with innovation. A 3.2-meter brass spine runs down the center, separating the driver and passenger, while travertine stone and woven wool textiles create a tactile, high-end atmosphere. Two large, foldable screens span the dashboard, offering a “digital detox” option where they retract, leaving a slim display at the windscreen base for essential information. A unique feature is the “Prism” case, stored in the driver’s side fender, containing three totems (brass, travertine, or alabaster) that, when inserted into the center console, adjust ambient lighting, soundscapes, and screen graphics to personalize the cabin’s mood. While some elements, like the butterfly doors, may not reach production, Jaguar has confirmed that the use of brass, stone, and textiles will influence future models.
Performance and Technology
The Type 00 is built on the all-new Jaguar Electric Architecture (JEA), a dedicated EV platform designed for performance and efficiency. While specific battery details remain undisclosed, Jaguar claims the production GT will offer a WLTP range of up to 770km (478 miles) or 430 miles EPA, with fast charging capable of adding 321km (200 miles) in 15 minutes. The platform supports a low floor for enhanced handling and accommodates at least two electric motors for all-wheel drive. Jaguar has teased that the production version could deliver up to 986 horsepower, positioning it as a rival to high-performance EVs like the Rolls-Royce Spectre and Cadillac Celestiq. The JEA platform, combined with Jaguar’s Formula E expertise, ensures engaging handling and exemplary ride comfort.
The Type 00 also incorporates advanced driver assistance systems, with hints of autonomous driving capabilities, though specifics are sparse. The absence of a rear window is offset by rearview cameras, a design choice that may carry over to production, similar to the Polestar 4. The platform’s flexibility will underpin future Jaguar EVs, including two SUVs expected to follow the GT, with similar styling cues.
Market Positioning and Pricing
Jaguar is moving upmarket, targeting a younger, affluent, urban demographic seeking exclusivity and bold design. The Type 00’s production version, a four-door GT, will compete in the ultra-premium segment, with an estimated starting price of over £100,000 (approximately $135,000 USD). This positions it against the Bentley Flying Spur ($275,000), Cadillac Celestiq ($340,000), and Rolls-Royce Spectre ($400,000). Jaguar’s strategy is to sell fewer vehicles at higher margins, a shift from its previous mass-premium approach, which struggled to maintain profitability. The production GT is expected to retain the concept’s dramatic proportions and design elements, ensuring it stands out in a crowded luxury EV market.
Production and Availability
The Type 00 concept is not destined for production, but it previews a four-door GT set to debut in late 2025 and go on sale in 2026 or 2027. Built in the UK, the GT will be followed by two SUVs, all sharing the JEA platform and Type 00’s design language. Jaguar has already begun testing camouflaged prototypes, with sightings in the UK and a high-profile appearance in Paris during Fashion Week in March 2025, where the concept was repainted in French Ultramarine. The initial launch will focus on markets like the UK and US, with India slated for a later phase in late 2026 or early 2027. Interested buyers can visit Jaguar’s official websites or contact authorized retailers for updates on booking and availability.
The Controversy and Reception
The Type 00’s reveal sparked intense debate, fueled by Jaguar’s controversial rebrand in November 2024, which ditched its traditional racing green for vibrant colors and a new logo. Social media reactions ranged from awe to skepticism, with some praising the bold design and others likening it to a “cartoon villain’s car” or questioning its departure from Jaguar’s heritage. Posts on X highlighted the polarizing reception, with one user noting the concept generated 2,500 comments and nearly 100,000 views overnight. Jaguar’s leadership, including McGovern, embraces the controversy, stating, “Some may love it now, some may love it later, and some may never love it. That’s what fearless creativity does.” The Type 00’s design, compared to the E-Type and Rolls-Royce Spectre, aims to recapture Jaguar’s trailblazing spirit, but its success hinges on winning over a new client base.
Comparison of Jaguar Type 00 and Competitors
|
Vehicle |
Power |
Range (WLTP) |
Price (USD) |
Key Features |
Launch Year |
|---|---|---|---|---|---|
|
Jaguar Type 00 GT |
Up to 986hp |
770km (478 miles) |
~$135,000+ |
Butterfly doors, brass interior, JEA platform |
2026/2027 |
|
Rolls-Royce Spectre |
584–659hp |
~520km |
~$400,000 |
Ultra-luxury, bespoke interiors |
2023 |
|
Cadillac Celestiq |
655hp |
~483km |
~$340,000 |
Handcrafted, customizable |
2024 |
|
Bentley Flying Spur |
626hp (PHEV) |
~700km (hybrid) |
~$275,000 |
Hybrid powertrain, opulent cabin |
2024 |
|
Porsche Taycan Turbo GT |
1,019hp |
~555km |
~$230,000 |
High-performance, track-focused |
2024 |
Challenges and Opportunities
Jaguar’s shift to an all-electric, ultra-premium brand is a high-stakes gamble. The Type 00’s bold design and high price point risk alienating traditional fans, as evidenced by mixed social media reactions. Competitors like Lucid and Porsche Taycan face challenges in the luxury EV market, with depreciation and sales struggles highlighting the difficulty of breaking into this segment. Jaguar’s £18 billion investment in electrification, bolstered by its Formula E success, provides a strong foundation, but the brand must overcome its lag in EV adoption compared to rivals. The Type 00’s unique design and advanced technology could attract a new, younger audience, but Jaguar must deliver on its promise of performance and reliability to compete with established luxury marques.
Looking Forward
The Jaguar Type 00 EV concept is a bold statement of intent, signaling the brand’s transformation into a fully electric, ultra-premium marque. With its striking design, innovative interior, and impressive performance specs, it aims to redefine Jaguar’s place in the luxury market. While the concept’s polarizing reception underscores the risks of Jaguar’s reinvention, its nod to the E-Type’s legacy and commitment to fearless creativity could win over a new generation of buyers. As the production GT nears its 2025 reveal, the Type 00 sets the stage for a dramatic new chapter in Jaguar’s storied history, one that promises to be as exhilarating as it is unconventional.
